Senior Content Strategist, Writer & Editor

What I Do

I help companies turn ideas, expertise, and information into content that people actually want to read and that helps the business achieve its goals.

With more than 30 years of experience in marketing, content strategy, writing, and editing, I bring both sides of the equation to every project: I understand what good writing requires, and I understand what marketing needs that writing to accomplish.

Content Marketing & Strategy

Good content starts with a strategy. I help companies figure out what to say, who needs to hear it, where it belongs, and how it can support broader marketing and business goals.

I can step in to develop a content strategy, audit an existing program, build an editorial plan, refresh underperforming content, or provide ongoing senior-level content marketing support.

Writing

I write clear, credible content that makes complex ideas easier to understand and gives companies something worth saying.

My work includes thought leadership, articles and blog content, case studies, white papers, website copy, sales and marketing materials, executive content, and other B2B communications. I have particular experience translating complex technology, business, and professional subjects into useful, engaging content.

Editing & Content Improvement

Sometimes the content is already there. It just isn’t working as well as it could.

I provide substantive editing and content improvement—not just proofreading. I look at structure, clarity, voice, accuracy, usefulness, persuasion, SEO, and the overall reader experience. The goal is to make existing content clearer, stronger, more strategic, and more effective without losing the author’s voice.

Fractional & Contract Content Marketing

Not every company needs another full-time marketing employee. Sometimes you need an experienced person who can step in, understand what needs to be done, and get it done.

Through fractional and contract engagements, I provide senior-level content and marketing support when and where it’s needed, from strategic planning and editorial direction to hands-on writing, editing, and execution.

I bring strategy, marketing experience, and exceptional writing and editing skills to the same table. That’s where the right words start doing more work.

Trusted for Marketing & Branding Expertise

In addition to my work with businesses, I serve as the branding and marketing expert for the National Association of Independent Writers and Editors (NAIWE), helping the organization and its members navigate branding, marketing, content, and positioning.

It’s a role that reflects the same approach I bring to my clients: combining strategic marketing thinking with a deep understanding of words, audiences, and communication.

30+ Years of Putting the Right Words to Work

I’ve been writing professionally for more than 30 years and I’ve spent those same three decades learning how words work in the real world of business.

I’ve written for companies, publications, executives, entrepreneurs, and readers. I’ve developed content strategies, written and edited everything from websites to thought leadership, helped businesses explain complex ideas, and built content programs designed to support marketing goals. I’ve also published novels, giving me a perspective on language, storytelling, voice, and the reader that few business writers bring to the table.

My background spans content marketing, SEO, brand messaging, B2B technology, education, professional services, and marketing strategy. I know how to move between the big picture and the sentence level: developing a strategy one minute, then sitting down to make a paragraph clearer and more compelling the next.

That combination is what I bring to every engagement.

I understand marketing. I understand writing. I understand editing. And I understand that the best content has to do more than fill a page—it has to accomplish something.

Experience you can put to work

• 30+ years of professional marketing and writing experience
• Published novelist with multiple books to my name
• Senior marketing experience spanning strategy, content, SEO, and execution
• B2B expertise including technology, SaaS, ERP, CRM, systems integration, and professional services
• Experienced editor focused on clarity, structure, voice, credibility, and effectiveness
• Founder of Seven Oaks Consulting, providing content marketing and strategic marketing services to businesses
• Two master’s degrees—one in writing and one in marketing

I’ve spent a long time learning that there is no substitute for experience. I know what good writing looks like. I know what good marketing looks like. And, perhaps most importantly, I know the difference between content that simply sounds good and content that actually works.

Portfolio

This is a tiny fraction of my published work. I’m happy to share more samples upon request for specific industries or types of content, such as videos I’ve scripted, case studies for technology companies, thought leadership articles and long-form copy, and more.

Articles for Print and Web

Click the bold title and the item will open as a PDF.

• Forbes – ADP: Are Your Highly Engaged Employees at Risk of Burnout?
• A New Guardian for Miner Safety 
• Better Valves Improve Pulp and Paper Mill Safety
• Best Ways to Find the Right Job Candidates
• Hero Dog Saves Children from Fire

I’m currently a Freelance Editor for Static Media for Hunker.com, a lifestyle publication: Jeanne Grunert.

I formerly served as a Freelance Editor for LoveToKnow.com, Switching to Mac, and Help Desk Geek.

Selected Publications

I have been published in the following print and digital outlets:

• Forbes
• Fit Small Business
• ADP
• Office Pro
• Mother Earth News
• Virginia Gardener
• Dave’s Garden
• Equus
• Horse Illustrated

…and many more.

Books

I’m an experienced writer, editor, and published author of fiction and nonfiction. Readers love my character-driven paranormal mystery series featuring the Majek Family: I Believe You and I See You. Both are available to purchase on Amazon and at Baine’s Books and Coffee retail location throughout Virginia.

Work with Jeanne

You can hire me for marketing consulting, content strategy, editing, or writing work through my company, Seven Oaks Consulting. Please feel free to call my office landline during business hours, Monday – Friday, 8 AM – 4 PM, at (434) 574-6253.

Or, if you prefer, email me at: hello (at) jeannegrunert.com